THEME ANALYSIS
How Themes Work
Understanding the behaviours behind your relationship data
Every piece of feedback we collect is analysed and organised into themes to help you understand what is driving your client relationships.
Our framework contains 18 behavioural themes, which are made up of 91 individual relationship themes.
This structure allows you to explore your data at different levels — from the bigger patterns shaping your relationships to the specific behaviours contributing to them.
Zoom out to see the pattern. Zoom in to understand the detail.
You can think of the themes as a hierarchy:
18 Behavioural Themes
The broader patterns influencing your relationships.
↓
91 Individual Relationship Themes
The specific behaviours and experiences that sit within those patterns.
This allows you to start with the bigger picture and then explore the detail behind it.
