HOME | ACCOUNTS | PANELS | SURVEY DESIGN | MANAGE RESPONSE | VIEWING RESULTS | ARTICLESHow to talk to teams about TRR
What is The Relationship Rating?
The Relationship Rating (TRR) is a simple client feedback system that we use to stay in touch with our clients. TRR helps us to understand exactly how clients
feel across all levels of the business. VerityRI, who runs the survey take the pulse of client relationships on a regular basis. The survey highlights the relationships
that are in good health and points out those that might need further attention.
TRR Question
On a scale of 1 to 10, where 1 is low and 10 is high, how likely is it that you would recommend Company X to a friend or colleague?
What makes you feel this way?
How do I talk to my teams about TRR?
Our understanding of the TRR survey is one of the key elements that contribute to the successful outcome. It is important to ensure teams know:
• Why we have decided to run the TRR
• How we are planning to use the findings
• How actions will be captured internally and delivered to clients.
Principles to follow when establishing TRR within your teams
Establish TRR primarily as a tool to help your teams manage their clients strategically
TRR is a relationship management tool, not a school report
It’s better to know how a client is feeling than to not survey
All relationships have their ups and downs; it’s how you respond that matters; success is as much about course correcting and improving as getting a high rating
Set TRR as a common currency in the company
Ensuring successes are celebrated
Shout outs in company/teams meetings
Looking at wider themes across the company
Learning from challenges and successes
TRR objectives in appraisals/goals
Not settling for good, always pushing for great
Adopting a growth mindset
What can I do to get this client to rate a 10?
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